Good design and development is an undoubtedly vital element apart from that, how your site ranks in Google is more important. As if it doesn’t rank in the search engine there is hardly any chance for your stay ahead in the competition. To achieve higher traffic, On Page SEO is more than essential for your site.
Why Do You Need On-Page Optimization?
On-Page SEO is essential if you want your site to rank higher in the search engine. There are of course plenty of factors to rank your page for certain keywords. You need to help search engines identify that target keyword from the post to make that post more reliable to readers.
Why don’t your site not seeing on the first page of search results?
Well, there are plenty of reasons, but if you aren’t paying any attention then it will create a problem for your site. So, when you are doing on page SEO-optimization, it is important to follow certain proven methods to rank it higher on a Google search results.
Now, Google not only considers on-page SEO score alone but also take many other factors like social media sharing, backlinks, domain authority, and many other off-page metrics. Here, are some Important checklist which helps you to increase more search engine traffic for your website.
1. The Title Of Your Website:
Title is the highly important on-page SEO factor. The simple reason for this, that optimized page title surely gets more click it and eventually have the higher ranking in the search engine.
It is vital to use the targeted keyword or key phrase at the beginning of Title tag. However, if at all this is not possible, you need to make sure it should be there in the title. Moreover, it is also important not to use the same keyword more than once in the title tag because Google no more considers it as the best SEO practices.
2. Use SEO-Friendly URL’s:
There are many people think that use SEO friendly URL is not very important. However, it as Google has stated that the first 3-4 words in an URL are given more weight. So, it is crucial to make URL’s short and sweet. Moreover, also include your target keyword in your URL.
An example of Bad URLS:
Ugly URLs: siyainfo.com/p=100
Long URLs: siyainfo.com/2/3/25/useful=SEO/on-page-seo-is-so-important
3. Include Your Website Page Heading in an H1 Tag:
The H1 is most important “headline tag.” Therefore, most CMS’s by default add the H1 tag into website page title. However, every time that’s might not happen as some themes override this setting. That’s why you need to check your site’s code so that your title comes in the H1 tag.
4. Add Relevant Multimedia Content:
Quality text content surely helps to increase traffic somewhat but, If you include engaging images, videos and diagrams surely help you to reduce bounce rate and increase time on site which is certainly two most critical factors for any website.
Multimedia also helps to boost user-interaction signals that Google is always paying more attention. It also increases the value of your content which means that other people more likely to visit your website.
5. Include Your Keyword in First 100 Words:
It’s important that your keyword appears in the first 100-150 words of your content. This is easy to do it naturally. However, there are many people start their posts off with a long, meandering intro and not use their keyword for the first time much later in the content.
Instead, you should use your main keyword somewhere in the first 100 words or so. This is helpful to understand what is your page about it.
6. Use Responsive Design:
Few years back Google started penalizing mobile unfriendly sites, and they’re likely to crack down even more in the future. To make any existing website mobile-friendly, Responsive Design is need of the hour today. Moreover, responsive design is certainly ideal for the user experience.
7. Keyword Density:
For the best SEO practice, it is important to keep the keyword density should not be more than 1.5%, and it should mix with long and short tail keywords. Although, there is no fixed formula for this, It is ideal to use your main keyword, once in the first paragraph and again in the last paragraph. And use once in the content when it looks natural.
8. Meta Tags:
To get more traffic then you need to add a unique and relevant meta description on each and every page of your website. With each page, you should use targeted keyword in the meta description, but don’t do keyword stuffing in your description otherwise Google doesn’t’ give any importance to your website.
That’s why writing user-friendly meta descriptions surely make sense which is related to your website content. As far as meta keywords, Google clearly makes it clear they don’t care about them. But If you are doing On-page SEO for Bing you need to also careful about this matter.
9. Use Outbound Links:
This is very effective white hat SEO strategy to get more traffic. Outbound links to relevant pages help Google to figure out your page’s subject.
Not building links might be one of the biggest on-page SEO mistake made by many people. Include one outbound link for 250 words that are a good rule of thumb for most sites. It is important to link out to reflect on you. So, make sure to link only to authority sites.
10. Boost Site Speed:
Google has stated on the record that page loading speed is an SEO ranking signal. Make sure your site doesn’t take more than 3 seconds to load found that 75% of users wouldn’t re-visit a site that took longer than 3 seconds to load.
11. Image Optimization:
In your website, it is advisable that you add at least one image file name in the keyword and that your target keyword is part of your image Alt Text. Another reason to optimize images for SEO is to give search engines clue of what your page is about, which can help to rank in organic search.
12. Sprinkle LSI Keywords:
LSI keywords are synonyms that Google uses to determine a page’s relevancy. Sprinkle them into every web page. Long content increases the odds that you’ll naturally use LSI keywords.
13. Use Social Sharing Buttons:
Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. So, don’t be shy about placing social sharing buttons prominently on your site.
Although, social signals aren’t considered an important part of the Google algorithm. But social shares on sites like Facebook, Twitter, and Google+ may give an indirect boost in the site ranking.
14. Use Internal Links:
Internal links also equally important. Wikipedia is certainly the great example of that. However, you should remember they can get away with 50+ internal links per page because they’re Wikipedia. Your website might use simpler approach to use 2-3 links in every web page.
15. Post Long Content:
The SEO length is indeed proving your strength. It was generally seen that long content tends to rank significantly higher on Google’s first page. Again, there is no certain rule but 1000+ words of meaty, useful content. Longer content helps you rank better for your target keyword and increase traffic of your site.
So, here is important on-page SEO checklist for you that will help you put these strategies into action for your site. It outlines step-by-step guide which might not give assurance to increase traffic for your website but it generally works.